UK Advertising Standards Authority rules overall message of posters showing miley Cyrus spreading her legs and wore a black one-piece bodysuit with sequins. for cosmetics company was sexually suggestive, but rules it was not enough to cause widespread offence.
An ad campaign featuring a scantily-clad Miley Cyrus has avoided a ban from the advertising regulator despite complaints it was overtly sexual and could be seen by children.
The Wrecking Ball singer, who has a penchant for wearing skimpy and outrageous outfits, featured in a billboard and poster campaign for cosmetic company MAC.
The campaign, which included a billboard at a large shopping mall and posters on the London underground, featured the singer lying on her back wearing a low-cut bodysuit with her legs apart against a mirrored wall.
Advertising Standards Authority received complaints that the ads were offensive because they were overtly sexual and that they were unsuitable for display as posters in public areas where children could see them.
MAC Cosmetics defended the ads, which raised money for its AIDS fund programme, saying that Cyrus was in a “confident pose” which was designed to draw the viewer to her confident and “defiant stare”.
The company addressed concerns that her crotch is highly visible in the reflection in the mirror, arguing that the ad did not draw attention to that part of her body and could not be interpreted as being sexual.
The ASA disagreed stating that the overall message of the posters was sexually suggestive, but not enough to cause widespread offence.
“While we considered that the images in all three posters were sexually suggestive, we concluded however, that they were not overtly sexual and unlikely to cause serious or widespread offence,” said the ASA.
The ASA said that the ads should not appear within 100m of a school, a stipulation which MAC had already set itself when it booked the campaign with billboard and poster media owners.
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